The roots
Kendrick Lamar is currently signed to Top Dawg, Aftermath, and Interscope. He's a member of the supergroup Black Hippy with label mates Jay Rock, Schoolboy Q, and Ab-Soul. His buzz started when he recieved a cosign from Dr. Dre about his fourth mixtape Overly dedicated in 2010. In 2011, his independent album Section.80 released through iTunes, and was an instant success.